BEATUTIFUL
Sector
Public
Location
Mestre (VE), Italy
Year
2021
Design Team
NEWD LAB
3D Illustrations
NEWD LAB
Client
Chen
The beauty and cosmetics store, as an indispensable core establishment in the commercial district, reflects a high-quality lifestyle and consumer ideology.
Consequently, the entire design language revolves around opulence, luxury, taste, and elegance. However, to avoid falling into the trappings of superficial clichés, we have incorporated a modern touch while preserving the essence of the original design.
We have enhanced the existing white plaster walls by overlaying them with white marble, featuring subtle patterns. This transformation brightens and simplifies the entire space while maintaining a focus on intricate details and texture. Additionally, near the bar area, we adorned the surroundings with uniquely textured ceramic tiles, adding an extra layer of visual richness to the environment.
Moreover, we have strategically integrated brass as a central accent throughout the space, enriching the color palette and elevating the store's overall aesthetic. The special color and texture of brass contribute to a qualitative enhancement of the store's ambiance.
On the left side of the entrance, we designed a curved corner bar, defining this area as a communication space. This concept allows customers not only to interact with the staff and products but also to engage with one another, transforming beauty products into a social medium and creating a small-scale community effect. This social-oriented design turns shopping into an immersive beauty culture experience, infusing the entire space with vitality and popularity.
